Campaign decisions are stronger when timing, offers, and order outcomes sit in the same reporting loop.
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Launch urgency-driven coupon campaigns with usage controls and margin guardrails.
Step-by-Step Method
1. Define coupon objective: acquisition, stock clearance, or retention.
2. Set margin floor and max discount before launch.
3. Apply limits: one use per customer, min cart value, category scope.
4. Measure repeat purchase and return behavior after campaign.
Templates and Examples
1. WELCOME10: 10% off above ৳5000, valid 72 hours, first order only.
2. FLASH500: ৳500 off selected category, valid 12 hours, max 3000 uses.
3. LOYAL15: 15% off repeat buyers with low return history.
Common Mistakes
1. Applying sitewide coupons without limits.
2. No per-customer usage cap.
3. Ignoring fulfillment capacity during flash campaign.
Quick Checklist
1. Objective and margin floor are set.
2. Coupon eligibility rules are active.
3. Campaign timer is configured.
4. Post-campaign retention is measured.
Next Step
Use Scheduled Discount Codes to run controlled offers that increase orders without harming margins.
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